Mini Guide of Recommended Digital Marketing Certifications

Digital Marketing Training & Course in Trivandrum

Recommended Digital Marketing Certifications In 2018

To have a strong digital marketing career, all you need is a degree in advertising, an awesome social media profile or some years of work experience in a traditional marketing role. Obviously, this is not enough as employers know that the whole market scene has changed.

Organizations are looking for digital marketers that have the capacity to do search engine optimization, manage social media creatively and report workflow with the help of analytics data.

To prove to an interviewer that you are well versed in all the aspects of digital marketing, it is necessary to take up certifications that provide experience in various features of digital marketing field and show that you are updated.

There are different digital marketing certifications to choose from and a lot of digital marketing training institutes provide digital marketing certification courses to ace these examinations. Let’s take a look at the few top digital marketing certifications every digital marketer should have.

Google Analytics Academy

The backbone to a successful career in digital marketing. Google offers a Complete course to take the test of Google Analytics Individual Qualification (GAIQ). Getting this certification should be on the top of your list if you want to be an in-demand job candidate.

Certification Highlights:

  • This course is absolutely free and all you need to do is login through your personal gmail account.
  • It is necessary to refresh your certification within 18 months
  • You are given 90 minutes to complete the exam with a passing score of 80%. You can attempt the exam again in 7 days if you fail.

Related Course :

Google Tag Manager

The Analytics Academy of Google has now opened The Google Tag Manager Course where you could learn the core concepts and principles of tag management using Google Tag Manager.

Certification Highlights:

  • If you want to refresh your certification, you have to take again the exam in 18 months.
  • GTM certification is now open to all people interested and you must score 80% above to be a certified Google Tag Manager.

Related Course :

Google Academy For Ads

Google AdWords (now called as “Google Partner” program) is one of the top digital marketing certifications provided by Google. This is one of the top advertising tools available. Getting a certificate in adwords could really boost your skill set.

Certification Highlights:

  • The validity of every certificate is for 12 months then you need to refresh
  • You have to finish two exams in AdWords certification; one is in AdWords Fundamentals and the other you could choose between Display Advertising, Search Advertising, Video Advertising, Shopping Advertising or Mobile Advertising. (You could also attempt all 6).
  • All examinations are timed and you need to finish within that time frame.

Related Course :

Google Digital Garage – Digital Unlocked

Digital Garage by Google offers a complete knowledge of Digital Skills required and get a certification that can make your resume stand out. During interviews, It shows that you have excellent practical experience on all digital concepts..

Certification Highlights:

  • The certification consists of 106 lessons and 26 badges.
  • One has to unlock each topic and finally take an examination of 40 questions to get certified

Related Course :

Bing Ads Accreditation

Bing ads is offered by microsoft. A Bing Ads Accredited Specialist is equivalent to a Google AdWords Qualified Individual. It offers users a knowledge of the Bing Ads platform.

Certification Highlights:

 

  • The validity of the certificate is for one year then you have to write the exam again.
  • The exam consists of 100 questions in which you have to score 80% as a minimum passing score.

Related Course :

Hubspot Academy

Hubspot Certification is a two-part customer certification that will provide you information on everything related to the inbound methodology of marketing. There are various other categories to get certified individually. One can sign in freely and explore all the topics offered.

Certification Highlights:

  • The validity of Certification badges and certificates are for 13 months.
  • 60 questions with 75% the minimum passing score.

Related Course :

Facebook Blueprint Certification

Blueprint Certification is one of the recognized digital marketing certifications of social media. This is officially recognized by Facebook. It helps digital marketing professionals to stay up-to-date in Facebook principles and advertising policies.

Certification Highlights

  • The price for all exams is $150.
  • The validity of the certificates are for 12 months
  • One has to face 50 to 60 questions and answer all the issues within 75 minutes.
  • There is also a free version that can be accessed through your facebook account

Related Course :

Twitter Flight School

Twitter provides two certificate programs: Executive Leadership and Marketing Leadership. The program includes learning on Twitter marketing campaigns, best practices and additional study material.

Certification Highlights

  • No expiry date given for the certification.
  • The Executive Leadership is 10 minutes long and the Marketing Leadership is 60 minutes long.

Related Course :

Salesforce Certified Marketing Cloud Social Specialist

The course of Salesforce is intended for individuals who can demonstrate abilities, information, and experience using the components of Social Studio.

Certification Highlights:

  • It is $200 for the initial exam and $100 for the re-test.
  • You must refresh this exam in a year.
  • Within 90 minutes, you have to answer to 60 multiple choice questions. 67% is your minimum passing score.

Related Course :

Hootsuite University

This is the best social media certification.It is the educational program offered by Hootsuite organization. A certification offered for social media specialists.

Certification Highlights:

  • The price of the certification is offered from $99 to $2,200
  • There is no need to pay extra for re-test

Related Course :

Conclusion

If you want to improve your skills, get listed with other qualified professionals in your industries, and get recognized as an expert It is essential that you take up these certifications and training programs from well-known Training Institutes in the region. Here we have mentioned a few of the certifications available. To stand out from the crowd you need to be guided by professional trainers in this field to get certified.We Provide diffrent Digital Marketing Course & Training in Trivandrum, Cohin, Kozhikode, Tamilnadu etc

Get Certified and kick start a successful career in Digital Marketing!

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