Course Modules

Advanced Course in Online Entrepreneurship

(Lesson 1) SEO Basics
  • Introduction to SERP
  • SEO Evolution
  • How Search Engines Work
(Lesson 2) SEO Keywords Fundamental
  • Mine the rich resources of keywords
  • Importance of Keywords
  • Managing keywords data for Maximum insights
  • Adding three dimensional keyword data
  • Measure your results
(Lesson 3) On Page Optimisation
  • SEO Optimised Content
  • URL Optimisation
  • How to Write Title Tags
  • Heading Tags & Copy Optimization
  • Image Optimization
  • Interlinking Pages, Outgoing Links & Social Share Button

Technical SEO

  • Interpreting the code behind web pages
  • Understanding how search engine index content
  • Working with Canonical urls and redirect
  • Understanding HTTP Codes
  • Implementation of Schema
  • Introduction to meta tags and sitemaps
  • Google search console (Comprehension of Google webmaster Tool)
  • Google algorithm and updations
  • Understanding the importance of Google Tag manager

Long-term content planning

  • Overview of long-term content strategies
  • Planning a successful content strategy
  • Defining your audience topic angle and style
  • Understanding different types of content
  • Promoting your content with social media
  • Measuring content performance

SEO for E-Commerce

  • Understanding SEO and ecommerce
  • Working with semantic HTML for E commerce
  • The technical component of e-commerce
  • Exploring e commerce information architecture
  • Producing E-Commerce content
  • Leveraging link building and social media for eCommerce

Local search

  • Understanding local search
  • Understanding Google my business
  • Setting up and optimising Google+
  • Managing your citations
  • Getting more review for your business
  • Optimising your website for local search

Mobile SEO

  • Understanding mobile SEO
  • Configuring your site for mobile
  • Optimising your site for feature phones and Smartphones
  • Developing mobile friendly content

Video SEO

  • Video Ranking Tools
  • On Page & Off page SEO
  • Optimization of your channel
  • Custom Thumbnails
  • How To Create Multiple Accounts
(Lesson 4) Google Analytics

Unit 1: Introducing Google Analytics

  • Lesson 1: Why digital analytics?
  • Lesson 2: How Google Analytics works
  • Lesson 3: Google Analytics setup
  • Lesson 4: How to set up views with filters

Unit 2: The Google Analytics layout

  • Lesson 1: Navigating Google Analytics
  • Lesson 2: Understanding overview reports
  • Lesson 3: Understanding full reports
  • Lesson 4: How to share reports
  • Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reporting

  • Lesson 1: Audience reports
  • Lesson 2: Acquisition reports
  • Lesson 3: Behavior reports

Unit 4: Basic Campaign and Conversion Tracking

  • Lesson 1: Measuring Custom Campaigns
  • Lesson 2: Tracking campaigns with the URL Builder
  • Lesson 3: Using Goals to measure business objectives
  • Lesson 4: Measuring AdWords campaigns
  • Lesson 5: Course review and next step
(Lesson 5) Off Page SEO : Link Building

Link Basics

  • Exploring the anatomy of a link
  • Not just pagerank: Understanding what links do for your site
  • Explaining Google Page Rank and why google stopped it
  • Exploring keywords and google bombs
  • The perfect link
  • Dealing with problem links
  • Analyzing links

Building links

  • Exploring the two types of links
  • Working with local pages and directory links
  • Reciprocal Linking: Is it worth the trouble?
  • Creating press releases
  • understanding linking jargon
  • Understanding the importance of links
  • Building internal links
  • Building external links
  • Finding link building opportunity
  • Executing a link Building strategy

Earn Quality Backlinks

  • How to Steal Your Competitor’s Backlinks, Rankings & Traffic
  • How to Get Key Influencers in Your Niche to Give You Links
  • Guarantee Links by Modelling Successful Content
  • Build Links with Infographics: Create a Visual Resource
  • Earn links through Guest Posting: Solid Your Position As a Thought Leader
  • Do Follow vs. No Follow Links
  • Black Hat SEO: Protect Yourself from Harmful Links
(Lesson 6) SEO Auditing & Competitor Analysis
  • Use of Website Analytic Tools
  • Tracking Top Analytic Reports
  • Using Google Webmaster Tools
  • SEO Audit Off Site SEO
  • Incoming Link Analysis
  • Website Domain Authority
  • What is a Competition Analysis & Why Is It Important
  • How to Perform a SEO Competitor Analysis
  • Identifying Your SEO Competitors
(Lesson 7) SMM Social Media Marketing

Unit 1: Introduction

  • What is social media?
  • History of social media marketing
  • Importance of social media
  • SMO strategy for business
  • Social media key concept
  • Business profile creation
  • Brand Awareness
  • Social media engagement
  • Viral marketing

Unit 2: Facebook Optimization and Marketing

  • Introduction to Facebook
  • Setting up and optimization of facebook profile
  • Introduction to facebook groups and its importance
  • Facebook events
  • Creating A Facebook Page For Your Business
  • Effective Facebook Marketing Strategy
  • Overview of facebook adverts and how it Works
  • Facebook Ads manager
  • Setting up Ads and campaigns
  • Introduction to audiences in Facebook ads and the various types.
  • The importance of remarketing in Facebook

Unit 3: Instagram Marketing

  • What Is Instagram All About
  • Why Businesses Should Use Instagram
  • Setting Your Profile Up For Success
  • How to Build Followers and Gain Attention
  • How to make money with Instagram
  • Position Your Business on Instagram
  • Hashtags #The Key To Success
  • Latest Instagram updates

Unit 4: Pinterest Marketing

  • Pinterest Business Marketing
  • Staying consistent with Pinterest
  • Creating Your Pinterest Business Account
  • Pinterest Power Tools
  • Basics of Pinning – What You Should Know
  • Creating Pinterest Badges & Widgets

Unit 5: Twitter Marketing

  • Getting Started: Creating an Effective Twitter Profile
  • Twitter Fundamentals – Setup and Basic Functions
  • Importance of tweet quality to ensure engagement
  • Twitter Daily Operations and marketing strategy

Unit 6: LinkedIn Marketing

  • Boost Your LinkedIn Profile
  • How to Post on LinkedIn to Become an Expert
  • How to Add New Sales Prospects on LinkedIn and Contact Them
  • How to Add More LinkedIn Connections Using Advanced Search
  • How to Add Tags to Your Contacts for Easy Searching
  • How to Easily Get More Endorsements and Recommendations
  • How to Get Amazing Recommendations on Your Profile
  • How to Get Your LinkedIn Profile to Rank in Search Engines
  • How to Make Sure Your LinkedIn Profile Ranks in Search Engines
  • How to Use LinkedIn’s Blogging Platform for More Visibility
  • LinkedIn Ads

Unit 7: Google+ Marketing

  • Setup Google Plus Profile
  • Google Plus for Business Setup
  • Using Google Plus
  • Google Plus Photos, Circles, Communities, Events
  • How to Market Your Business Using Google Plus

Unit 8: Social Media ROI

  • Social Media Marketing ROI Intro
  • Key elements of social media ROI calculation
  • Reasons to calculate social media ROI
  • How to calculate Social Media Marketing Return
  • Challenges with calculating return
  • Identify your SM goals and actions
  • Social Media Marketing ROI calculation
  • Benefits of social media beyond dollars
  • Enhancing your social media ROI
  • Calculate the value of action
(Lesson 8) Search Engine Marketing (SEM)
  • Using PPC marketing for your Business
  • Different Ad Networks & Automation Tools
  • Learn keyword based bidding strategies
  • Setting Up A Profitable PPC Campaign from Start to Finish
  • Creating a PPC Campaign in Google AdWords
  • Creating a PPC Campaign in LinkedIn
  • Tracking Your PPC Ad Campaigns
  • Testing, Optimizing & Scaling Your PPC Ad Campaigns
  • Introduction to Google AdWords
  • Setting Up A Profitable Ad Campaign with Google AdWords
  • Creating Your First Remarketing Campaign
  • Reporting: Search Query Report
  • Introduction to A/B Testing
  • Analyzing Your A/B Test
(Lesson 9) Email Marketing
  • Learn to setup your Email Delivery Infrastructure for better delivery.
  • How to create effective Email Content
  • Learn to acquire customers using Email Marketing
  • Effectively using creative in Email Communication
  • Nurturing & Automation:
  • Resources to do situational analysis and progressive updates
(Lesson 10) Blogging
  • Selection of a Blog that Fits Your Business Goals
  • Building and Customizing Your Blog
  • Building Your Subscriber Base
  • Creating Your Site’s Key Pages
  • Configuring Your Site for Google
  • Implementing an Automated Site Backup
  • Protecting Your Site Against Hackers
  • Content optimization
  • Building Your Relationship Network
  • Connecting with Other Bloggers Who May Be Potential Business Partners
  • Connecting with Your Audience
  • How to Use Google Analytics to Track Your Stats Video
  • Blogging Adsense
(Lesson 11) Mobile SEO
  • Starting a channel New Channel Setup
  • Channel Strategy
  • Audience Engagement Playlists
  • Content Creation Checklist
  • Advantages of Monetization add thumbnail schedule videos
  • Fundamentals of a successful YouTube channel
  • Branding your Youtube Experience
  • Planning and Strategy the foundation for strong growth
  • Competitor analysis and Keyword Research
  • Free Tool for quick video analysis and Get Keywords
  • Video Planning, creation and Strategy
(Lesson 12) Inbound Marketing
  • Essentials of an Effective Inbound Strategy
  • Optimizing Your Website for Search Engines
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media
  • Enticing Clicks with Calls-to-Action
  • How do you create successful CTAs?
  • The Anatomy of a Landing Page
  • create successful landing pages
  • Guiding the Next Step with Thank You Pages
  • create successful thank you pages?
  • Sending the Right Email to the Right Person
  • How do you send the right email to the right person?
  • The Power of Smarketing
  • Smarketing critical to inbound success
  • Smarketing result in alignment
  • Integrate Smarketing into your organization?
  • Taking Your Sales Process Inbound
  • Ways to delight your customers
  • The seven customer delight guidelines

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