Course Modules

Certified SEO (Search Engine Optimization) Program

(Lesson 1) Overview of SEO Basics
  • Evolution Of SEO
  • Terms & Definitions Of SEO
  • SEO Business Concepts
  • Business Impact Of SEO
  • Periodic Table Of SEO Success Factors
(Lesson 2) How Search Engines Work
  • Search Engine Landscape(Website terminology)
  • Search Engine Index
  • Analyzing Search Engines
  • Google’s History Of Major Algorithm Updates
(Lesson 3) Keyword Research & Competitive Analysis

The Need For A Keyword Research Plan

  • How to Research Your Keywords
  • Tools To help You Analyze Keywords
  • Understanding Keyword Attributes & Distribution
  • Ongoing Keyword Evaluation
(Lesson 4 ) On Page Optimization - Content SEO
  • Understanding content Optimization
  • Optimizing Structure
  • Optimizing textual Page Elements
  • Analyzing Content Quality
(Lesson 5) On Page Optimization - Technical SEO
  • Domain Signals for SEO
  • Manage Website URLs
  • Identify and Remove Duplicate Content
  • Additional Optimization & Management
  • Webmaster tools
  • Moving To A New Domain Or Redesign
(Lesson 6) OFF Page SEO
  • The Importance Of Links
  • Evaluating Backlinks
  • Methods Of Backlinks
  • Advanced Concepts and Best Practises To linking
  • Dealing With Problem Links
(Lesson 7) Long Term Content Planning
  • Overview of long-term content strategies
  • Planning a successful content strategy and avoid common mistakes
  • Defining your audience topic angle and style
  • Understanding different types of content
  • Working with an editorial calendar
  • Promoting your content with social media
  • Measuring content performance
(Lesson 8) Measuring SEO Effectiveness
  • Measuring SEO Performance
  • Measuring The Impact Of Social Media
  • Analyzing links
  • Analyzing Keywords
  • SEO Site Audit
(Lesson 9) SEO In E-Commerce
  • Understanding SEO and E-Commerce
  • Working with Semantic HTML for E-Commerce
  • The Technical Components Of E-Commerce
  • Exploring E-Commerce Information Architecture
  • Producing E-Commerce Content
  • Leveraging Link Building and social Media for E-commerce
(Lesson 10) Google Business Listing
  • Understanding Google My Business
  • Setting Up and Optimizing Google+ Business Listing
  • Managing your Citations
  • Getting more Reviews For your Business
  • Optimizing Your Website For Local Search
(Lesson 11) Mobile SEO
  • Understanding Mobile SEO
  • Configuring Your Website For Mobile
  • Optimizing Your Website For Feature Phones and Smartphones
  • Developing mobile friendly content
(Lesson 12) Google Analytics
  • Understanding the basics
  • Why Google analytics
  • How Google Analytics works
  • How to setup analytics account
  • Understanding full reports
  • Dashboard and shortcuts
  • Basic campaign and conversion tracking
(Lesson 13) Google Tag Manager
  • Starting out with Google Tag Manager
  • Setting up Google Tag Manager
  • Collecting data using the Data Layer, variables, and events
  • Using additional tags for marketing and remarketing

Enquire Now!


Enroll for training program

Whole new world of digital marketing career for you. register now!