Course Modules

Executive Program In Digital Marketing

(Lesson 1) Overview of SEO Basics
  • Evolution Of SEO
  • Terms & Definitions Of SEO
  • SEO Business Concepts
  • Business Impact Of SEO
  • Periodic Table Of SEO Success Factors
(Lesson 2) How Search Engines Work
  • Search Engine Landscape(Website terminology)
  • Search Engine Index
  • Analyzing Search Engines
  • Google’s History Of Major Algorithm Updates
(Lesson 3) Keyword Research & Competitive Analysis

The Need For A Keyword Research Plan

  • How to Research Your Keywords
  • Tools To help You Analyze Keywords
  • Understanding Keyword Attributes & Distribution
  • Ongoing Keyword Evaluation
(Lesson 4 ) On Page Optimization - Content SEO
  • Understanding content Optimization
  • Optimizing Structure
  • Optimizing textual Page Elements
  • Analyzing Content Quality
(Lesson 5) On Page Optimization - Technical SEO
  • Domain Signals for SEO
  • Manage Website URLs
  • Identify and Remove Duplicate Content
  • Additional Optimization & Management
  • Webmaster tools
  • Moving To A New Domain Or Redesign
(Lesson 6) OFF Page SEO
  • The Importance Of Links
  • Evaluating Backlinks
  • Methods Of Backlinks
  • Advanced Concepts and Best Practises To linking
  • Dealing With Problem Links
(Lesson 7) Long Term Content Planning
  • Overview of long-term content strategies
  • Planning a successful content strategy and avoid common mistakes
  • Defining your audience topic angle and style
  • Understanding different types of content
  • Working with an editorial calendar
  • Promoting your content with social media
  • Measuring content performance
(Lesson 8) Measuring SEO Effectiveness
  • Measuring SEO Performance
  • Measuring The Impact Of Social Media
  • Analyzing links
  • Analyzing Keywords
  • SEO Site Audit
(Lesson 9) SEO In E-Commerce
  • Understanding SEO and E-Commerce
  • Working with Semantic HTML for E-Commerce
  • The Technical Components Of E-Commerce
  • Exploring E-Commerce Information Architecture
  • Producing E-Commerce Content
  • Leveraging Link Building and social Media for E-commerce
(Lesson 10) Google Business Listing
  • Understanding Google My Business
  • Setting Up and Optimizing Google+ Business Listing
  • Managing your Citations
  • Getting more Reviews For your Business
  • Optimizing Your Website For Local Search
(Lesson 11) Google Analytics
  • Understanding the basics
  • Why Google analytics
  • How Google Analytics works
  • How to setup analytics account
  • Understanding full reports
  • Dashboard and shortcuts
  • Basic campaign and conversion tracking
(Lesson 12) Google Tag Manager
  • Starting out with Google Tag Manager
  • Setting up Google Tag Manager
  • Collecting data using the Data Layer, variables, and events
  • Using additional tags for marketing and remarketing
(Lesson 13) SMM Social Media Marketing

Introduction

  • What is social media?
  • History of social media marketing
  • Importance of social media
  • SMO strategy for business
  • Social media key concept
  • Business profile creation
  • Brand Awareness
  • Social media engagement
  • Viral marketing

Facebook Optimization and Marketing

  • Introduction to Facebook
  • Setting up and optimization of facebook profile
  • Introduction to facebook groups and its importance
  • Facebook events
  • Creating A Facebook Page For Your Business
  • Effective Facebook Marketing Strategy
  • Overview of facebook adverts and how it Works
  • Facebook Ads manager
  • Setting up Ads and campaigns
  • Introduction to audiences in Facebook ads and the various types.
  • The importance of remarketing in Facebook

Instagram Marketing

  • What Is Instagram All About
  • Why Businesses Should Use Instagram
  • Setting Your Profile Up For Success
  • How to Build Followers and Gain Attention
  • How to make money with instagram
  • Position Your Business on Instagram
  • Hashtags #The Key To Success
  • Latest Instagram updates

Pinterest Marketing

  • Pinterest Business Marketing
  • Staying consistent with Pinterest
  • Creating Your Pinterest Business Account
  • Pinterest Power Tools
  • Basics of Pinning – What You Should Know
  • Creating Pinterest Badges & Widgets

Twitter Marketing

  • Getting Started: Creating an Effective Twitter Profile
  • Twitter Fundamentals – Setup and Basic Functions
  • Importance of tweet quality to ensure engagement
  • Twitter Daily Operations and marketing strategy

LinkedIn Marketing

  • Boost Your LinkedIn Profile
  • How to Post on LinkedIn to Become an Expert
  • How to Add New Sales Prospects on LinkedIn and Contact Them
  • How to Add More LinkedIn Connections Using Advanced Search
  • How to Add Tags to Your Contacts for Easy Searching
  • How to Easily Get More Endorsements and Recommendations
  • How to Get Amazing Recommendations on Your Profile
  • How to Get Your LinkedIn Profile to Rank in Search Engines
  • How to Make Sure Your LinkedIn Profile Ranks in Search Engines
  • How to Use LinkedIn’s Blogging Platform for More Visibility
  • LinkedIn Ads

Google+ Marketing

  • Setup Google Plus Profile
  • Google Plus for Business Setup
  • Using Google Plus
  • Google Plus Photos, Circles, Communities, Events
  • How to Market Your Business Using Google Plus

Social Media ROI

  • Social Media Marketing ROI Intro
  • Key elements of social media ROI calculation
  • Reasons to calculate social media ROI
  • How to calculate Social Media Marketing Return
  • Challenges with calculating return
  • Identify your SM goals and actions
  • Social Media Marketing ROI calculation
  • Benefits of social media beyond dollars
  • Enhancing your social media ROI
  • Calculate the value of action
(Lesson 14) SEM Search Engine Marketing

Introduction to PPC Marketing

  • Overview of PPC Marketing Training
  • What PPC Marketing is All About
  • Why You Should be Using PPC Marketing for Your Business
  • Different Ad Networks & Automation Tools

SEM Keyword Research (Learn how To Apply keywords to your PPC Campaign)

  • Create effective ads
  • Learn keyword based bidding strategies
  • Balance keywords and quality score
  • Common mistakes to avoid
  • Focus on negative keywords
  • Add dimensions of location, timing and word structures
  • Track and improve your campaigns

Setting up a PPC campaign (Learn how to Set Up A Profitable PPC Campaign from Start to Finish)

  • Creating a PPC Campaign in Google AdWords
  • Creating a PPC Campaign in Bing
  • Creating a PPC Campaign on 7Search
  • Creating a PPC Campaign in Facebook
  • Creating a PPC Campaign in Twitter
  • Creating a PPC Campaign in LinkedIn
  • Tracking Your PPC Ad Campaigns
  • Testing, Optimizing & Scaling Your PPC Ad Campaigns

Introduction to Google AdWords – Part I (Overview of google Adwords)

  • The Importance Of using Google Adwords
  • Understanding the Auction
  • The Importance of Ad Relevance
  • Relevant Landing Pages
  • Adwords Account Structure
  • Keyword Strategy & Tools
  • Google Keyword Planner
  • Google Analytics & Adwords

Introduction to Google AdWords – Part II (Setting Up A Profitable Ad Campaign with Google Adwords)

  • Introduction to online advertising and adwords
  • Adwords account and campaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
(Lesson 15) Web Development Using WordPress
  • Introduction to Domain
  • How to Register a Domain Name
  • WordPress Overview
  • Creating an Online Resume/Portfolio
  • Creating a Blog
  • Adding a favicon site icon
  • Web Domain & Hosting
  • Installing WordPress
  • Customizing your Website
  • Creating Content
  • Website SEO – How to rank better on Google
  • How to Backup your Website
  • Google Analytics for your Website
(Lesson 16) Affiliate Marketing
  • Fundamentals of affiliate marketing
  • Introduction to becoming an affiliate publisher
  • Introduction to becoming an affiliate advertiser
  • Analytics: How to track your networks
(Lesson 17) Inbound Marketing
  • Essentials of an Effective Inbound Strategy
  • Optimizing Your Website for Search Engines
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media
  • Enticing Clicks with Calls-to-Action
  • How do you create successful CTAs?
  • The Anatomy of a Landing Page
  • create successful landing pages
  • Guiding the Next Step with Thank You Pages
  • create successful thank you pages?
  • Sending the Right Email to the Right Person
  • How do you send the right email to the right person?
  • The Power of Smarketing
  • Smarketing critical to inbound success
  • Smarketing result in alignment
  • Integrate Smarketing into your organization?
  • Taking Your Sales Process Inbound
  • Ways to delight your customers
  • The seven customer delight guidelines

Enquire Now!

Enroll for training program

Whole new world of digital marketing career for you. register now!