Course Modules

Certified SEM Professional Course

(Lesson 1) Introduction to PPC Marketing
  • Overview of PPC Marketing Training
  • What PPC Marketing is All About
  • Why You Should be Using PPC Marketing for Your Business
  • Different Ad Networks & Automation Tools
(Lesson 2) SEM Keyword Research

(Learn how To Apply keywords to your PPC Campaign)

  • Create effective ads
  • Learn keyword based bidding strategies
  • Balance keywords and quality score
  • Common mistakes to avoid
  • Focus on negative keywords
  • Add dimensions of location, timing and word structures
  • Track and improve your campaigns
(Lesson 3) Setting up a PPC campaign

(Learn how to Set Up A Profitable PPC Campaign from Start to Finish)

  • Creating a PPC Campaign in Google AdWords
  • Creating a PPC Campaign in Bing
  • Creating a PPC Campaign on 7Search
  • Creating a PPC Campaign in Facebook
  • Creating a PPC Campaign in Twitter
  • Creating a PPC Campaign in LinkedIn
  • Tracking Your PPC Ad Campaigns
  • Testing, Optimizing & Scaling Your PPC Ad Campaigns
(Lesson 4) Introduction to Google AdWords - Part I

(Overview of google Adwords)

  • The Importance Of using Google Adwords
  • Understanding the Auction
  • The Importance of Ad Relevance
  • Relevant Landing Pages
  • Adwords Account Structure
  • Keyword Strategy & Tools
  • Google Keyword Planner
  • Google Analytics & Adwords
Introduction to Google AdWords - Part II

(Setting Up A Profitable Ad Campaign with Google Adwords)

  • Introduction to online advertising and adwords
  • Adwords account and campaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
(Lesson 5) Resources for Google AdWords
  • Landing Page Design: How a Best Performing Landing Page Should Look Like
  • Google Adwords Display Network: How to Create a Winning Ad Campaign
  • How to Select Your Audience
  • How to Set Budgeting and Bidding in Google Adwords
  • Tricks that Internet Marketers use on AdWords
  • Tips to Successful Google AdWords Campaigns
  • Pitfalls to Avoid
  • Tracking Conversions Inside Adwords

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