SMM Course Modules

Certified SMM (Social Media Marketing) Professional Program

(Lesson 1) Introduction
  • What is social media?
  • History of social media marketing
  • Importance of social media
  • SMO strategy for business
  • Social media key concept
  • Business profile creation
  • Brand Awareness
  • Social media engagement
  • Viral marketing
(Lesson 2) Facebook Optimization and Marketing
  • Introduction to Facebook
  • Setting up and optimization of facebook profile
  • Introduction to facebook groups and its importance
  • Facebook events
  • Creating A Facebook Page For Your Business
  • Effective Facebook Marketing Strategy
  • Overview of facebook adverts and how it Works
  • Facebook Ads manager
  • Setting up Ads and campaigns
  • Introduction to audiences in Facebook ads and the various types.
  • The importance of remarketing in Facebook
(Lesson 3) Instagram Marketing
  • What Is Instagram All About
  • Why Businesses Should Use Instagram
  • Setting Your Profile Up For Success
  • How to Build Followers and Gain Attention
  • How to make money with instagram
  • Position Your Business on Instagram
  • Hashtags #The Key To Success
(Lesson 4) Pinterest Marketing
  • Pinterest Business Marketing
  • Staying consistent with Pinterest
  • Creating Your Pinterest Business Account
  • Pinterest Power Tools
  • Basics of Pinning – What You Should Know
  • Creating Pinterest Badges & Widgets
(Lesson 5) Twitter Marketing
  • Getting Started: Creating an Effective Twitter Profile
  • Twitter Fundamentals – Setup and Basic Functions
  • Importance of tweet quality to ensure engagement
  • Twitter Daily Operations and marketing strategy
(Lesson 6) LinkedIn Marketing
  • Boost Your LinkedIn Profile
  • How to Post on LinkedIn to Become an Expert
  • How to Add New Sales Prospects on LinkedIn and Contact Them
  • How to Add More LinkedIn Connections Using Advanced Search
  • How to Add Tags to Your Contacts for Easy Searching
  • How to Easily Get More Endorsements and Recommendations
  • How to Get Amazing Recommendations on Your Profile
  • How to Get Your LinkedIn Profile to Rank in Search Engines
  • How to Make Sure Your LinkedIn Profile Ranks in Search Engines
  • How to Use LinkedIn’s Blogging Platform for More Visibility
  • LinkedIn Ads
(Lesson 7) Google+ Marketing
  • Setup Google Plus Profile
  • Google Plus for Business Setup
  • Using Google Plus
  • Google Plus Photos,Circles, Communities, Events
  • How to Market Your Business Using Google Plus
(Lesson 8 ) Social Media ROI
  • Social Media Marketing ROI Intro
  • Key elements of social media ROI calculation
  • Reasons to calculate social media ROI
  • How to calculate Social Media Marketing Return
  • Challenges with calculating return
  • Identify your SM goals and actions
  • Social Media Marketing ROI calculation
  • Benefits of social media beyond dollars
  • Enhancing your social media ROI
  • Calculate the value of action

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