Job interviews can create a sense of fear in even the most talented of candidates. The digital marketing jobs landscape is quite new and expanding. It can sometimes be quite confusing to go about it. But, try to keep calm and your mind focused before taking a leap.
The great majority of interviewers ask much targeted questions. The natural tendency in any kind of interview is to talk too much, to lead the interviewer towards our own way of thinking and overload them with unnecessary information.
In any interview situation, the interviewer takes the initiative in deciding which kind of information he needs. The way in which he proceeds to ask for information may vary from empathetic questioning through interrogation to inquisition. The interviewer asks questions concerning only the information being provided by the interviewee.
Top Tips to Follow Before You Go for an Interview
- Your research should mainly include how your experience fits the job position, what that company is trying to achieve and investigate their actions online.
- Highlight your high points to prove your ability to do the job and communicate your skills on how to evaluate digital marketing success.
- Update your resume with the core skills that will be required to do the job and be prepared to demonstrate those skills during the interview.
- The personality you showcase during an interview should emit your passion for the digital marketing industry.
Different Types Of Questions
1. Closed and Open Questions
Closed: A closed question is one to which there is only one answer.
For Example: What kind of paid keyword research tool does your company use?
What google algorithm tracks the backlinks to your site?
Open: An open question is one to which there are many possible answers.
For Example: What are the benefits of digital marketing?
In your opinion, is it advisable to use black hat SEO techniques?
2. Probing Questions
Closed questions seeking specific information you need. This technique is utilized when the interviewee is rambling or talking too much or when the interviewer just wishes to get exact details.
For example: What are the sales of ABC Ltd.?
How many employees do you have working for you?
3. “About” Questions
Open questions which allow the interviewee to choose which information to provide. This is usually followed to kick start the interview to make the candidate talk. To understand their opinions, attitudes or beliefs.
For Example: Tell me more about…..?
What do you think about…..?
4. Reflective Questions
Questions which reflect back to the interviewee what you think you heard. This is used when a candidate is emotionally involved with your own opinions or beliefs and the interviewer does not wish to influence the candidate with their own opinions or beliefs.
For example: In other words, you don’t…..?
If I understand you correctly, you…..?
5. Hypothetical Questions
Open questions which ask for information in a hypothetical situation. This is to test your creativity, your public speaking skills and how quickly and logically a candidate can think.
For example: “We have two potential designs for the homepage of a client website, but we don’t know which one to use. The CEO likes one, half of our staff likes one, and the other half of the staff likes the other. In your opinion, Which one should we go for?”
Using silence as a question. to allow interviewee to collect thoughts. Courtesy to encourage interviewee to share information he probably wants to keep to himself.
Listening – A Primary Communications Activity
We spend 80% of our waking hours in communications activities. 45% of this time is spent in listening. Interviewers spend 60-70% listening. A professional interviewer always prepares themselves to listen by asking”what new things can i learn from this person?”. An interview is always conducted in a closed and quiet room to move away from distractions. They lean forward and establish eye contact to show you that they are ready to listen.
Good interviewers pace the speed of their speech to that of the interviewee. Someone who is excited about something will speak rapidly an animatedly. If the interviewer responds back in the similar speed it means that the candidate is giving pretty good useful information and its a sign that you are taken seriously.
Interpreting Body Language
Research has shown that when someone gives a spoken message from listener’s understanding and judgment of that message comes from what a speaker looks like while delivering a message.
7 Types of Body Language You May be Judged for:
Postures and Gestures – convey the emotions you depict and helps the interviewer identify what kind of image you are trying to project. Try to maintain a straight posture and lean forward to show your confident and ready. Use limited hand gestures, only when required.
Eye Contact – Establish good eye contact with your interviewer. Just look casually while your making a statement.
Looks and Appearance – research indicates that clothes do indeed make the man or woman. Although hairstyle, grooming and body odour will be important indicators, the outfit that he or she wears will tell them most about the image you are portraying.
Expressions Of Emotions – Facial expressions convey emotions with more accuracy than voice tone or even body posture. An interviewer judges your emotions by watching your face.
Speech errors – all are indicators of anxiety or stress except ‘ers’ or ‘ums’ which simply indicate that you are buying some time.
Choice of words – gives color to speech and indicates level of education, attitude towards subject matter and degree of formality received
Interviewees Pocket Book
A company puts a considerable measure of work into every applicant as a person. An interviewer’s objective depends on discovering somebody astonishing who additionally has incredible potential, regardless of where they are in their profession. An interviewer usually asks questions, which for the most part include a theoretical business circumstance, since they give a chance to demonstrate how they consider the situations and take a shot at issues.
Keep in mind to staying updated on all concepts of digital marketing, demonstrating good attitude and showcasing your abilities through your previous practical projects.