The Digital Marketing Industry is such a wonderful challenge as it is always changing. Digital Marketing Managers invest a lot of their time in in different kinds of activities which accelerates their time for implementing the strategy. One of the most enjoyable aspects of digital marketing today is that there is a plethora of tools to facilitate marketers and the list keeps getting longer as years pass. New tools are released every year and some Digital Marketing Free Tools become paid. Using the digital marketing tools and technics, marketers can improve their productivity much more than using traditional technics. New tools and techniques unfold a plethora of opportunities which provides fresh insights and inspire applying new tactics.
Market Research is essential to the success of any Digital Marketing Campaign. Without a proper plan or research, the tasks and goals you set before initializing a campaign becomes is a lot harder to achieve. Always do your research and plan your marketing process by setting realistic goals to make your job easier.
With this blog, we are going to learn about a comprehensive list of categories in the digital marketing sector and the various tools that are available to scale our business within these categories. Using such tools are vital to ensure success and manage a variety of business strategies.
Top 10 Digital Marketing Tools That You Should Be Using
Here is the curated list of our favourite tools that everyone should be using if you got an online business or just to guide you through your online marketing process.
1. Keyword Research & Competitor Analysis
We all can agree that search still remains to be the leader in the best channel in driving the majority of visits, leads and sales for most businesses online. Marketers need to understand different types of customer behaviour when searching to help develop strategies for getting online visibility and to help meet consumer needs. Google Keyword Planner and Ubersuggest are the well-known tools for search analytics.
2. Off Page Backlink Analysis For SEO
Link building is an integral part of marketing as it is aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. The best tools out there to analyze your links are Majestic and Moz Open Site Explorer.
3. On Page Mark-up Analysis For SEO
When it comes to on-page SEO, you need a general SEO Tool to analyze the basic architecture of your site to ensure that the practical strategies that you use on your site are working out for you. The two most famous tools are Semrush and Seoptimer.
4. Managing Social Media Updates
Among digital channels, social media platforms continue to hit new records related to users on the platform and revenue generated. Brands are turning to social media platforms to reach target audiences through paid and organic means. A few of the tools that marketers should try this year is Hootsuite & Buffer.
5. Finding Influencers
There is no single free tool that works well for this. Often using Google or LinkedIn manually are the best way. LinkedIn is the best source for finding business influencers because of grouping by narrower topics. LinkedIn advanced search is also a good choice for influencer marketing.
Followerwonk is often mentioned as a free service which can be used to find influencers via their Twitter bio.
6. Easy Tool For Designing
Visually appealing content is the key feature in your website content. There are plenty of free designing tools. But, Canva stands out as the most user-friendly one. This tool contains a lot of sample images, illustrations and templates. It consists of a huge library collection from which you can curate elegant designs with an easy drag and drop option.
7. Email Marketing Tools
Email Marketing proposes an important role in the success of your business. It makes a healthy communication between the company and the customer, by offering you tools which can efficiently nurture leads. ‘MailChimp’ is an easy and free online email marketing tool which is good for beginners to learn.
8. Tools To Get Customer Feedback
Survey Monkey is one of the simplest online free tools to conduct surveys. A person with no prior experience in creating surveys can use this tool to create, design and publish business survey.
9. Create logo with ‘Squarespace’
Branding is the key to putting your business on the online map. Your logo is your brands’ identity and it takes a lot of time and money to develop your logo. In modern marketing, this task is more easier with the help of SPACES. This tool can be manipulated by creating stunning logos which comprise of plenty icons and frames.
10. Review overall online marketing effectiveness
Google Analytics is the most important tool used worldwide to check the performance of your website. This provides a snapshot of the top-level data for your website and it is useful to keep an eye on the contribution of traffic.
The list definitely doesn’t end here but is a great place to start to help in marketing your business. In hopes that all marketers and digital marketing enthusiasts find this compilation of the most helpful digital marketing tools very useful. This tools would help you to work smarter by creating marketing strategies that generate more leads.
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