Digital Marketing is new era marketing technic that drags more business with comparatively less expense than traditional marketing. In this marketing completely using new world digitalized tool and platforms. So coming to the question what do you learn in digital marketing, the answer is making available everything in fingertip to your customer? The advantage of refined targeting and less charge help anyone to learn the digital marketing easily without any advanced skills. As we know digital users rapidly increasing. So we can sell any product or service in a digital frame. For effective online promotions companies now look for skilled new peoples.
In digital marketing nothing more complicated to learn, only have relevant marketing ideas and presenting it in attractive format trough the public online platforms like search engines, social medias, email, app etc, wherever over customer go through. A candidate have knowledge in web designing, content writing, graphic designing, and web development has flexible to skilled up in digital marketing. Don’t be confused, one who has not expert these skills can take for digital marketing as a career, because no complex coding or technic used. Everything you want is available in online. So let’s have look into major areas cover in digital marketing courses that useful for getting a high paid job.
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
SEO – Best for Executive Level jobs, Freelancing, Own Business Promotion
Search engine optimization is the best among all digital marketing method to do online promotions. It has the advantage of twenty-four hour marketing scopes by displaying in search engine ranking. Promoting business through SEO is completely free. Find helpful marketing queries and optimizing business website is the key method applying in SEO. No complicated coding needed, with least editing and simple promotions like classifieds, social sharing, and bookmarking can improve the organic ranking in SEO. So there is high recommendation for SEO Analyst with average 15K basic n India who had completed s certification course in SEO.
SMM – Best for Social Media Strategist, Analyst, Social Media Content Planner, Lead generation
Social Media marketing is one of the easiest and quick marketing technic that used my most of online promoting business. Targeting the customers on active social media platforms using striking pictures and content can drive potential customers. With the use of online tools and technics can implement easily. Without any website one can start to find the ideal customer through the social media business platforms.
SEM – Best for Professional SEM Specialist, Lead generation, Shopping & Video Ads
The search engine marketing is the paid marketing technic used to drive traffic to business website. It is PPC model marketing. Pay per click campaigns. Due to high potential traffic most of the companies ready to invest in SEM campaigns. One who had technically skilled in bidding and creating tempting content had more possibility to explore this. Nothing difficult or programming is used. It is simple & manually setup using online instructions.
Email Marketing – best for Email Marketing Specialist, Lead Generation
Email Marketing is one of the least using digital marketing platforms, because of high-end database requirement. But email marketing can bring the customer back with attractive content and offers. Due to individual interaction email marketing is more promising to product sale. Using many free and automated email marketing tool beginners can practice and get expertise easily in this marketing technic.
Affiliate Marketing – Best for Freelance Marketing, Passive Income
Affiliate marketing is one of the most recommended online marketing methods which can do easily with the digital platform. Its is commission based marketing technic, which help to merchants to sell their product through third party publisher. The main advantage of doing affiliate marketing is that no investment needed and can use any digital marketing technic to promote product. It is most beneficial for generating a passive income and for freelancers and house wife.
Eligibility for Enrollment
There is no specific qualification or degree required to be a Digital Marketing Professional. Even though, companies might prefer to hire candidates who had completed any certification course in digital marketing, but the opportunities for fresher candidates also are large in number in Kerala. Explore major digital marketing certifications here –
Now companies looking for Analytical skills and marketing ideas with online certifications to be hired as a Digital Marketing professional in most cases. Also prefer to hire candidates with skills in domains like SEO, Analytics, PPC, Content Writing, etc.
Let’s Make a Career in Digital Marketing
Everybody in industry, big or small, is transforming to digital marketing to expand their customer reach and business growth. So that job possibility in Digital Marketing industry is India is growing rapidly.
A lot of certified institutes are providing quality training and diploma programs in Digital Marketing and it is highly recommended to join a short term digital marketing course. If you’re interested in Digital Marketing, you can do your Digital Marketing training at Areva Digital.
If you’re in Kerala and looking for do a course for Digital Marketing here the best options.