Course Modules

Certified Inbound Marketing Analyst Course

(Lesson 1) Overview Of Inbound Strategy Basics
  • Importance of Inbound
  • Introduction to fundamentals of inbound success
  • Essentials of an effective inbound strategy
(Lesson 2) Optimizing Your Website for Search Engines
  • Introduction to Search Engine Optimization
  • SEO strategy and best practices
  • Steps to successfully optimizing your website page
  • Importance of effective content creation in inbound strategy
(Lesson 3) The Fundamentals of Blogging
  • Understanding how helpful blogging is in inbound marketing
  • Steps to creating a successful blog
  • Understanding how blog posts should look like
(Lesson 4)Amplifying Your Content with Social Media
  • The importance of social media ininbound strategy
  • Steps to amplify your content on social media
  • Introduction to content amplification
(Lesson 5) Implementation of Inbound strategy
  • Enticing Clicks with Calls-to-Action
  • The Anatomy of a Landing Page
  • Creation of successful landing pages
  • Guiding the Next Step with Thank You Pages
(Lesson 6) S-Marketing
  • Importance of Email Marketing
  • Steps to Sending the Right Email to the Right Person
  • The Power of Smarketing
  • Smarketing critical to inbound success
  • How does Smarketing result in alignment?
  • Integration ofSmarketing into your organization
(Lesson 7) The Pillars of Delight
  • Why customer delight is so important
  • How to delight your customers
  • The seven customer delight guidelines

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