• Evolution Of SEO
• Terms & Definitions Of SEO
• SEO Business Concepts
• Business Impact Of SEO
• Periodic Table Of SEO Success Factors

• Search Engine Landscape(Website terminology)
• Search Engine Index
• Analyzing Search Engines
• Google’s History Of Major Algorithm Updates

The Need For A Keyword Research Plan

• How to Research Your Keywords
• Tools To help You Analyze Keywords
• Understanding Keyword Attributes & Distribution
• Ongoing Keyword Evaluation

• Understanding content Optimization
• Optimizing Structure
• Optimizing textual Page Elements
• Analyzing Content Quality

• Domain Signals for SEO
• Manage Website URLs
• Identify and Remove Duplicate Content
• Additional Optimization & Management
• Webmaster tools
• Moving To A New Domain Or Redesign

• The Importance Of Links
• Evaluating Backlinks
• Methods Of Backlinks
• Advanced Concepts and Best Practises To linking
• Dealing With Problem Links

• Overview of long-term content strategies
• Planning a successful content strategy and avoid common mistakes
• Defining your audience topic angle and style
• Understanding different types of content
• Working with an editorial calendar
• Promoting your content with social media
• Measuring content performance

• Measuring SEO Performance
• Measuring The Impact Of Social Media
• Analyzing links
• Analyzing Keywords
• SEO Site Audit

• Understanding SEO and E-Commerce
• Working with Semantic HTML for E-Commerce
• The Technical Components Of E-Commerce
• Exploring E-Commerce Information Architecture
• Producing E-Commerce Content
• Leveraging Link Building and social Media for E-commerce

• Understanding Google My Business
• Setting Up and Optimizing Google+ Business Listing
• Managing your Citations
• Getting more Reviews For your Business
• Optimizing Your Website For Local Search

• Understanding the basics
• Why Google analytics
• How Google Analytics works
• How to setup analytics account
• Understanding full reports
• Dashboard and shortcuts
• Basic campaign and conversion tracking

• Starting out with Google Tag Manager
• Setting up Google Tag Manager
• Collecting data using the Data Layer, variables, and events
• Using additional tags for marketing and remarketing

Introduction

• What is social media?
• History of social media marketing
• Importance of social media
• SMO strategy for business
• Social media key concept
• Business profile creation
• Brand Awareness
• Social media engagement
• Viral marketing

Facebook Optimization and Marketing

• Introduction to Facebook
• Setting up and optimization of facebook profile
• Introduction to facebook groups and its importance
• Facebook events
• Creating A Facebook Page For Your Business
• Effective Facebook Marketing Strategy
• Overview of facebook adverts and how it Works
• Facebook Ads manager
• Setting up Ads and campaigns
• Introduction to audiences in Facebook ads and the various types.
• The importance of remarketing in Facebook

Instagram Marketing

• What Is Instagram All About
• Why Businesses Should Use Instagram
• Setting Your Profile Up For Success
• How to Build Followers and Gain Attention
• How to make money with instagram
• Position Your Business on Instagram
• Hashtags #The Key To Success
• Latest Instagram updates

Pinterest Marketing

• Pinterest Business Marketing
• Staying consistent with Pinterest
• Creating Your Pinterest Business Account
• Pinterest Power Tools
• Basics of Pinning – What You Should Know
• Creating Pinterest Badges & Widgets

Twitter Marketing

• Getting Started: Creating an Effective Twitter Profile
• Twitter Fundamentals – Setup and Basic Functions
• Importance of tweet quality to ensure engagement
• Twitter Daily Operations and marketing strategy

LinkedIn Marketing

• Boost Your LinkedIn Profile
• How to Post on LinkedIn to Become an Expert
• How to Add New Sales Prospects on LinkedIn and Contact Them
• How to Add More LinkedIn Connections Using Advanced Search
• How to Add Tags to Your Contacts for Easy Searching
• How to Easily Get More Endorsements and Recommendations
• How to Get Amazing Recommendations on Your Profile
• How to Get Your LinkedIn Profile to Rank in Search Engines
• How to Make Sure Your LinkedIn Profile Ranks in Search Engines
• How to Use LinkedIn’s Blogging Platform for More Visibility
• LinkedIn Ads

Google+ Marketing

• Setup Google Plus Profile
• Google Plus for Business Setup
• Using Google Plus
• Google Plus Photos, Circles, Communities, Events
• How to Market Your Business Using Google Plus

Social Media ROI

• Social Media Marketing ROI Intro
• Key elements of social media ROI calculation
• Reasons to calculate social media ROI
• How to calculate Social Media Marketing Return
• Challenges with calculating return
• Identify your SM goals and actions
• Social Media Marketing ROI calculation
• Benefits of social media beyond dollars
• Enhancing your social media ROI
• Calculate the value of action

Introduction to PPC Marketing

• Overview of PPC Marketing Training
• What PPC Marketing is All About
• Why You Should be Using PPC Marketing for Your Business
• Different Ad Networks & Automation Tools

SEM Keyword Research (Learn how To Apply keywords to your PPC Campaign)

• Create effective ads
• Learn keyword based bidding strategies
• Balance keywords and quality score
• Common mistakes to avoid
• Focus on negative keywords
• Add dimensions of location, timing and word structures
• Track and improve your campaigns

Setting up a PPC campaign (Learn how to Set Up A Profitable PPC Campaign from Start to Finish)

• Creating a PPC Campaign in Google AdWords
• Creating a PPC Campaign in Bing
• Creating a PPC Campaign on 7Search
• Creating a PPC Campaign in Facebook
• Creating a PPC Campaign in Twitter
• Creating a PPC Campaign in LinkedIn
• Tracking Your PPC Ad Campaigns
• Testing, Optimizing & Scaling Your PPC Ad Campaigns

Introduction to Google AdWords – Part I (Overview of google Adwords)

• The Importance Of using Google Adwords
• Understanding the Auction
• The Importance of Ad Relevance
• Relevant Landing Pages
• Adwords Account Structure
• Keyword Strategy & Tools
• Google Keyword Planner
• Google Analytics & Adwords

Introduction to Google AdWords – Part II (Setting Up A Profitable Ad Campaign with Google Adwords)

• Introduction to online advertising and adwords
• Adwords account and campaign basics
• Adwords Targeting and Placement
• Adwords Bidding and Budgeting
• PPC Basic
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring and Conversion Tracking
• Reports

• Introduction to Domain
• How to Register a Domain Name
• WordPress Overview
• Creating an Online Resume/Portfolio
• Creating a Blog
• Adding a favicon site icon
• Web Domain & Hosting
• Installing WordPress
• Customizing your Website
• Creating Content
• Website SEO – How to rank better on Google
• How to Backup your Website
• Google Analytics for your Website

• Fundamentals of affiliate marketing
• Introduction to becoming an affiliate publisher
• Introduction to becoming an affiliate advertiser
• Analytics: How to track your networks

• Essentials of an Effective Inbound Strategy
• Optimizing Your Website for Search Engines
• The Fundamentals of Blogging
• Amplifying Your Content with Social Media
• Enticing Clicks with Calls-to-Action
• How do you create successful CTAs?
• The Anatomy of a Landing Page
• create successful landing pages
• Guiding the Next Step with Thank You Pages
• create successful thank you pages?
• Sending the Right Email to the Right Person
• How do you send the right email to the right person?
• The Power of Smarketing
• Smarketing critical to inbound success
• Smarketing result in alignment
• Integrate Smarketing into your organization?
• Taking Your Sales Process Inbound
• Ways to delight your customers
• The seven customer delight guidelines