Course Modules
Executive Program In Digital Marketing
- Evolution Of SEO
- Terms & Definitions Of SEO
- SEO Business Concepts
- Business Impact Of SEO
- Periodic Table Of SEO Success Factors
- Search Engine Landscape(Website terminology)
- Search Engine Index
- Analyzing Search Engines
- Google’s History Of Major Algorithm Updates
The Need For A Keyword Research Plan
- How to Research Your Keywords
- Tools To help You Analyze Keywords
- Understanding Keyword Attributes & Distribution
- Ongoing Keyword Evaluation
- Understanding content Optimization
- Optimizing Structure
- Optimizing textual Page Elements
- Analyzing Content Quality
- Domain Signals for SEO
- Manage Website URLs
- Identify and Remove Duplicate Content
- Additional Optimization & Management
- Webmaster tools
- Moving To A New Domain Or Redesign
- The Importance Of Links
- Evaluating Backlinks
- Methods Of Backlinks
- Advanced Concepts and Best Practises To linking
- Dealing With Problem Links
- Overview of long-term content strategies
- Planning a successful content strategy and avoid common mistakes
- Defining your audience topic angle and style
- Understanding different types of content
- Working with an editorial calendar
- Promoting your content with social media
- Measuring content performance
- Measuring SEO Performance
- Measuring The Impact Of Social Media
- Analyzing links
- Analyzing Keywords
- SEO Site Audit
- Understanding SEO and E-Commerce
- Working with Semantic HTML for E-Commerce
- The Technical Components Of E-Commerce
- Exploring E-Commerce Information Architecture
- Producing E-Commerce Content
- Leveraging Link Building and social Media for E-commerce
- Understanding Google My Business
- Setting Up and Optimizing Google+ Business Listing
- Managing your Citations
- Getting more Reviews For your Business
- Optimizing Your Website For Local Search
- Understanding the basics
- Why Google analytics
- How Google Analytics works
- How to setup analytics account
- Understanding full reports
- Dashboard and shortcuts
- Basic campaign and conversion tracking
- Starting out with Google Tag Manager
- Setting up Google Tag Manager
- Collecting data using the Data Layer, variables, and events
- Using additional tags for marketing and remarketing
Introduction
- What is social media?
- History of social media marketing
- Importance of social media
- SMO strategy for business
- Social media key concept
- Business profile creation
- Brand Awareness
- Social media engagement
- Viral marketing
Facebook Optimization and Marketing
- Introduction to Facebook
- Setting up and optimization of facebook profile
- Introduction to facebook groups and its importance
- Facebook events
- Creating A Facebook Page For Your Business
- Effective Facebook Marketing Strategy
- Overview of facebook adverts and how it Works
- Facebook Ads manager
- Setting up Ads and campaigns
- Introduction to audiences in Facebook ads and the various types.
- The importance of remarketing in Facebook
Instagram Marketing
- What Is Instagram All About
- Why Businesses Should Use Instagram
- Setting Your Profile Up For Success
- How to Build Followers and Gain Attention
- How to make money with instagram
- Position Your Business on Instagram
- Hashtags #The Key To Success
- Latest Instagram updates
Pinterest Marketing
- Pinterest Business Marketing
- Staying consistent with Pinterest
- Creating Your Pinterest Business Account
- Pinterest Power Tools
- Basics of Pinning – What You Should Know
- Creating Pinterest Badges & Widgets
Twitter Marketing
- Getting Started: Creating an Effective Twitter Profile
- Twitter Fundamentals – Setup and Basic Functions
- Importance of tweet quality to ensure engagement
- Twitter Daily Operations and marketing strategy
LinkedIn Marketing
- Boost Your LinkedIn Profile
- How to Post on LinkedIn to Become an Expert
- How to Add New Sales Prospects on LinkedIn and Contact Them
- How to Add More LinkedIn Connections Using Advanced Search
- How to Add Tags to Your Contacts for Easy Searching
- How to Easily Get More Endorsements and Recommendations
- How to Get Amazing Recommendations on Your Profile
- How to Get Your LinkedIn Profile to Rank in Search Engines
- How to Make Sure Your LinkedIn Profile Ranks in Search Engines
- How to Use LinkedIn’s Blogging Platform for More Visibility
- LinkedIn Ads
Google+ Marketing
- Setup Google Plus Profile
- Google Plus for Business Setup
- Using Google Plus
- Google Plus Photos, Circles, Communities, Events
- How to Market Your Business Using Google Plus
Social Media ROI
- Social Media Marketing ROI Intro
- Key elements of social media ROI calculation
- Reasons to calculate social media ROI
- How to calculate Social Media Marketing Return
- Challenges with calculating return
- Identify your SM goals and actions
- Social Media Marketing ROI calculation
- Benefits of social media beyond dollars
- Enhancing your social media ROI
- Calculate the value of action
Introduction to PPC Marketing
- Overview of PPC Marketing Training
- What PPC Marketing is All About
- Why You Should be Using PPC Marketing for Your Business
- Different Ad Networks & Automation Tools
SEM Keyword Research (Learn how To Apply keywords to your PPC Campaign)
- Create effective ads
- Learn keyword based bidding strategies
- Balance keywords and quality score
- Common mistakes to avoid
- Focus on negative keywords
- Add dimensions of location, timing and word structures
- Track and improve your campaigns
Setting up a PPC campaign (Learn how to Set Up A Profitable PPC Campaign from Start to Finish)
- Creating a PPC Campaign in Google AdWords
- Creating a PPC Campaign in Bing
- Creating a PPC Campaign on 7Search
- Creating a PPC Campaign in Facebook
- Creating a PPC Campaign in Twitter
- Creating a PPC Campaign in LinkedIn
- Tracking Your PPC Ad Campaigns
- Testing, Optimizing & Scaling Your PPC Ad Campaigns
Introduction to Google AdWords – Part I (Overview of google Adwords)
- The Importance Of using Google Adwords
- Understanding the Auction
- The Importance of Ad Relevance
- Relevant Landing Pages
- Adwords Account Structure
- Keyword Strategy & Tools
- Google Keyword Planner
- Google Analytics & Adwords
Introduction to Google AdWords – Part II (Setting Up A Profitable Ad Campaign with Google Adwords)
- Introduction to online advertising and adwords
- Adwords account and campaign basics
- Adwords Targeting and Placement
- Adwords Bidding and Budgeting
- PPC Basic
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring and Conversion Tracking
- Reports
- Introduction to Domain
- How to Register a Domain Name
- WordPress Overview
- Creating an Online Resume/Portfolio
- Creating a Blog
- Adding a favicon site icon
- Web Domain & Hosting
- Installing WordPress
- Customizing your Website
- Creating Content
- Website SEO – How to rank better on Google
- How to Backup your Website
- Google Analytics for your Website
- Fundamentals of affiliate marketing
- Introduction to becoming an affiliate publisher
- Introduction to becoming an affiliate advertiser
- Analytics: How to track your networks
- Essentials of an Effective Inbound Strategy
- Optimizing Your Website for Search Engines
- The Fundamentals of Blogging
- Amplifying Your Content with Social Media
- Enticing Clicks with Calls-to-Action
- How do you create successful CTAs?
- The Anatomy of a Landing Page
- create successful landing pages
- Guiding the Next Step with Thank You Pages
- create successful thank you pages?
- Sending the Right Email to the Right Person
- How do you send the right email to the right person?
- The Power of Smarketing
- Smarketing critical to inbound success
- Smarketing result in alignment
- Integrate Smarketing into your organization?
- Taking Your Sales Process Inbound
- Ways to delight your customers
- The seven customer delight guidelines