Long tail SEO is a white-hat SEO process that involves targeting less competitive, highly specific search terms (long term keywords). Since a good amount of all search queries are for long tail terms, there is an incredible value in taking control of these keywords.
A long-tail keyword is a keyword phrase that contains two or more words that are used to target niche demographics rather than mass audiences.
- They are more specific and often less competitive than generic keyword terms.
- long tail keywords will usually bring more targeted traffic to your website that will convert better in comparison to the shorter keywords.
- long tail keywords articulate more specific search intent and often used by people that are further down into the conversion funnel.
Finding Long Tail Keywords
There are plenty of paid and free tools out there in the market to analyse your long tail keywords.
KEYWORD TOOL is one of the best instruments for long tail keyword research because it generates only real keywords that are obtained from Google search suggestions in the real-time.
Unlike traditional keyword research, SEMRUSH takes away the guess work & help you quickly find long tail keyword from any website.
KWFINDER provides all important data about the keywords including difficulty level to help you find the easy to rank long tail Keywords.
GOOGLE AUTOSUGGEST is a tool by Keyword Tool Dominator which actually takes the default feature of Google’s auto-complete to the next level that helps to find all auto-suggested keywords and download in .csv format.
WORDTRACKER can easily find profitable long-tail keywords along with important details like searches, competition, IAAT (keyword in anchor and text) and KEI (keyword effectiveness index).
UBERSUGGEST is best for generating ideas for your long-tail keyword article.
LONG TAIL PRO is popular among niche marketer & a good tool if you are looking for paid options.
Advantages of Long Tail SEO
Short keywords and phrases can have many meanings that often return results that are irrelevant to the searcher. Most long-tail SEO phrases have one or two clear meanings that are very specific. So, the results that appear will be less ambiguous and, therefore, more relevant to the search at hand.
Long-tail phrases don’t generate as many searches, and as a result, are less competitive. This means that your site has a better chance of ranking high when a search for those terms occurs.
When a site is irrelevant to a user’s search, they won’t click on it. Since long-tail SEO aims to optimise your site on more relevant search terms, your site appears only when it’s relevant to the searcher, leading to more clicks and a higher overall conversion rate.
As keywords are more specific, click through rates increase. The visitor that finds your website using them is more likely to buy your service or product. This helps your website to be ranked at a higher position in Google search list.
Long Tail SEO Strategy
- Add new content on a consistent basis and ensure long tail keywords are weaved into it.
- Publish one targeted article or blog post for each underperforming keyword
- Search engines love websites that target a diverse set of keywords that are long tail
- Build a social media presence
- Generate press release
- Participate in online communities
- Get a better knowledge of the top terms customers search for
The definition of your mission, in which you make crystal clear what the awesomeness of your product, site or blog is, should be central in choosing the long tail keywords you want to rank for. Trying to make your website rank for a specific term can be quite profitable, as long as this specific term closely resembles the product you’re selling. The terms you have used to describe your mission can be nicely used to focus on in your SEO strategy.
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